Major League Baseball

This was a brand environment project developed to bring the grit and energy of New York into Major League Baseball’s new offices. The goal was to merge the institution’s polished, forward-looking design with the raw visual language of the city’s streets—bridging tradition and contemporary culture through a visual system that felt both elevated and authentic. The result reflected baseball’s dual identity: a sport deeply rooted in history yet continually shaped by the spirit and texture of the city it calls home.