Lululemon + Exhale to Inhale

This was a brand integration project developed for a visual partnership between Lululemon and Exhale to Inhale, a charity that helps survivors of domestic violence heal through yoga and mindfulness. The initiative, Empowering Survivors, required a visual language that reflected both identities—the strength and presence central to Lululemon, and the compassion and restoration embodied by Exhale to Inhale. The direction focused on creating imagery that felt centered, resilient, and calm, allowing both brands’ values to coexist within a single, cohesive aesthetic.