Serafina

Serafina was a visual strategy project focused on ensuring that each restaurant expressed the brand’s distinctive visual language while responding to the culture of each city where it operates. The work involved translating the brand’s ethos into visual form, guiding how imagery, materials, and spatial elements conveyed both consistency and local identity. Across locations in New York, Miami, Puerto Rico, Turkey, and Saudi Arabia, each project balanced the recognizable warmth and vibrancy of the Serafina brand with visual cues drawn from its surroundings, creating spaces that felt both globally connected and deeply rooted in place.