PATO PAEZ

ART WORLD STRATEGIST

Pato Paez is an entrepreneur, art world professional, and public speaker. He has over 15 years of experience in art collection acquisitions and management—including budgets, contracts, and production. He is the founder of Broadman Fine Art, a New York-based art advisory group that curates and manages corporate art collections. He is also the co-founder and chair of Applied Neuroaesthetics, a group committed to bridging the gap between aesthetic research and professionals in the arts. 

Pato has dedicated his career to understanding the human aesthetic experience and to the democratization of art. His message is simple: art is pivotal to the growth of our society and it must become accessible to everyone. His background in science—he trained as a doctor—cultivated his focus on neuroaesthetics and visual perception. As a member of this scientific community, he supports and facilitates advances in neuroaesthetics, visual perception, and aesthetics research. 

EXPERT TOPICS

Collecting Emerging Art

Art collecting is a rewarding and fulfilling experience—and it can also be an expensive one. Fortunately, there are several tricks and tips such as understanding where to find hidden gems and what negotiation tactics to use can help us build a collection of emerging art on a budget.

Art Business

The art world is shifting and traditional structures are breaking down. Artists now have access to tools that allow them to take full control of their careers. Collectors have more and more direct access to emerging artists. With all these tools at the artist’s disposal, what are the best strategies for artists to take control of their careers?

The Human Aesthetic Experience

Science and philosophy can help us understand the aesthetic experience and give us vital information to predict the viewer’s engagement. Neuroaesthetics is a branch of neuroscience that collects data on the human aesthetic experience. The application of this data can potentialize the effects of art.