Serafina

Over the past decade, Pato has been instrumental in enhancing the aesthetic appeal of more than 20 Serafina locations around the globe, including Turkey, Saudi Arabia, Puerto Rico, and the United States. The key objective in this endeavor was to curate a distinctive collection of artworks for the interior spaces of these properties. The selected artworks were chosen with a precise vision in mind: to seamlessly blend traditional sophistication with a contemporary, urban edge.

This approach involved selecting pieces that resonated with the unique character of each Serafina location while maintaining a coherent style across the global portfolio. The artwork ensures that each property had its own distinct ambiance yet was unmistakably part of the Serafina brand. The curatorial process was about creating an immersive experience for visitors, enriching the atmosphere of each location with visually striking art. This effort greatly contributed to the brand's reputation for merging cultural richness with modern sophistication.